For those of you who thought that smartphoneapps were all about fun and games, you might be surprised to learn that themost populated area of the Google Play Store eco-system is the educationcategory.
With more than 220,000 apps dedicated tolearning, the smartphone is rapidly taking the place of the classroom as aplace of education. This is particularly true in the realms of languagetuition, coding, and “soft” business skills.
So what makes a good education app? We tooka look at the top four apps in the education category in terms of downloads andrevenue to learn how apps can be top of the class.
#1 –Duolingo: Learn Languages for Free
Ranked as the world’s most popular language tuition app, with nearly 7 million downloads on the Google Play Store, Duolingo helps students learn 37 languages in bite-sized chunks using gamification as its core teaching process. Despite being a relatively new name in language tuition (the service was launched in 2011), it quickly gained traction on more established names like Rosetta Stone by offering a 100 percent free learning environment. The app is monetized by advertising and in-app purchases of their premium (ad-free) service which also enables off-line use (handy for brushing up on those language skills on long haul flights).
Highlighting how success in the appeco-system can be a double-edged sword and why app monetization should be apriority for any app developer, CEO Luis von Ahn sharedthe costs of running a high profile app with the Duolingo community.Before rolling out its commercial model, the company was spending more than$42,000 every day on servers and employee salaries, etc.
Interestingly, Duolingo’s most popularlanguage course is English for Spanish speakers with more than 60 millionstudents. This is closely followed by Spanish for English speakers with anequally impressive 50 million students.
#2 –Udemy: Online Courses
Udemy is the leading online learningplatform where students can study just about anything. From expert-led courseson programming skills such as Python and Java to business-related classes onmarketing and design, and even hobby and lifestyle-related classes, there aremore than 80,000 courses available to take via the app.
While the app is free to download, the vastmajority of the courses available are paid for.
As Udemy creates an opportunity for anyonewith a teachable skill to create video courses for the platform and pays acommission for any sales made, it has become a staple money-making component ofmany online entrepreneurs who actively promote their classes and the app viasocial media and other content-led marketing strategies.
Top Udemy instructors have generatedmillions of dollars in revenue by teaching on the app, and thousandsof others have generously supplemented (or even replaced) their income via theapp, and this has earned the company some great PR.
#3 -Remind: School Communication
Remind is a communication platform used bymore than 27 million educators, students, and parents in 95 percent of USpublic school districts. More than just a super-charged WhatsApp for schools,it allows teachers to communicate directly with individuals, small groups andentire classes, securely sharing photos, hand-outs, and other files.
The app is free to use for individualclasses and has a premium paid service for school or district-wide use.
Due to the seasonal nature of the schoolyear, Remind typicallyoutperforms usually more popular apps including Gmail, Instagram,and YouTube for a few weeks every August as schools and districts onboard newstudents and parents to the app.
#4 –Blinkist: Nonfiction Books
As part of your lifelong learning strategy,there are certain books that everyone in business should read – but seriouslywho has got the time. Blinkist provides a shortcut to be the best-readindividual in the boardroom by condensing more than 2,500 influential booktitles into powerful 15-minute reads or audiobook listens.
More than 7 million people have usedBlinkist to broaden their horizons and gain a new perspective on life. As wellas personal book recommendations by Blinkist’s editorial team, the app featurescurated reading lists by thought leaders including Arianna Huffington, DavidAllen, and Dan Ariely.
Blinkist’s mass appeal has beensupplemented by high profile advertising campaigns on television as well as inthe more traditional (for an app-based business) digital channels.
Learnhow Digital Turbine Can Help Your Education App be Top of the Class
In such a busy category like education,rising to the top of the class can be a tricky thing. The app delivery expertsat Digital Turbine can teach you how the smart kids are outpacing thecompetition by pre-loading their apps on specific devices and networks. Contactus today for a lesson you’ll never forget.
