Ramadan begins on March 1st, bringing shorter work hours, schools out of session, and plenty of free time for observers. Among the most popular and accessible forms of entertainment is mobile gaming—an activity embraced by millions, even during religious seasons.
Here are three reasons why mobile gaming is a must-have in your Ramadan media mix this year:
1. Mobile Gaming Unlocks Incremental Reach
According to GWI, 74% of Ramadan audiences play mobile games. Even more striking, 16% of these players rarely or never use social media. This creates a significant gap in traditional media strategies: if your campaign focuses solely on social platforms, you’re missing a crucial portion of your audience. Adding mobile gaming to your media mix ensures you capture these untapped segments and expand your campaign’s reach.
2. Rewarded Ads Drive Engagement During Ramadan
Rewarded ads are the go-to format for Ramadan campaigns, and it’s easy to see why. 54% of Ramadan audiences prefer watching rewarded ads in mobile games. These ads offer value in exchange for attention, making them a win-win for both players and brands.
The stats speak for themselves:
- 32% of Ramadan audiences play mobile games daily.
- 54% play purely for fun, creating a highly engaged and receptive environment.
Unlike traditional formats, in-game ads appear only during natural breaks, making them less intrusive and more enjoyable for users. This makes rewarded ads the perfect way to engage your audience while respecting their experience.
3. Mobile Games Connect You with Diverse Ramadan Personas
Mobile gaming isn’t just about entertainment—it’s a powerful tool to engage a variety of personas during Ramadan:
- Foodies (51%): Engage this segment with promotions for meal deliveries, recipes, or iftar products.
- Shopaholics (44%): Showcase exclusive Ramadan deals and discounts through in-game ads.
- Leisure Travelers (40%): Inspire travel plans with staycation offers or post-Ramadan getaways.
By tailoring your campaigns to these personas, you can build meaningful connections, drive engagement, and maximize ROI during the season.
The Opportunity Ahead:
Ramadan audiences are turning to mobile games in record numbers, creating a unique opportunity for brands to meet them where they are. By incorporating mobile gaming into your media strategy, you’ll not only extend your reach but also engage a diverse, highly receptive audience.
This Ramadan, don’t miss out—make your brand unforgettable by tapping into the power of mobile gaming. With the right approach, your campaign can go beyond awareness and build lasting connections with your audience.
Are you ready to unlock the full potential of Ramadan audiences? Let the games begin!
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