Digital Turbine – Cookies and Similar Tracking Technologies Policy
This Cookies and Similar Tracking Technologies Policy (this “Policy”) provides you with general information about cookies and similar tracking technologies (collectively, “Tracking Technologies”) as well as how and for what purposes Digital Turbine, Inc. (“Digital Turbine”, “we”, “us” or “our”) use such Tracking Technologies on the Digital Turbine website (“Website”).
Please take the time to read this Policy. If you have questions or comments, you are welcome to contact us at: privacy@digitalturbine.com.
- What Are ‘Cookies’?
- For what purposes are Cookies being Used?
- What Are ‘Session’ and ‘Persistent’ Cookies?
- What Are ‘First-party’ and ‘Third-party’ Cookies?
- What Are ‘Similar Technologies’?
- How Does Digital Turbine Use Tracking Technologies and for What Purposes?
- Does Digital Turbine Need to Obtain My Consent for Using Tracking Technologies?
- Can I Manage My Tracking Technologies Preferences at Any Given Time?
- Will Digital Turbine Change This Policy?
- Appendix A: Tracking Technologies Table
What Are ‘Cookies’?
Cookies are small files with pieces of information, normally consisting of just letters and numbers, which websites use when users visit them.
Software on the users’ devices (for example, a web browser) can store cookies and send them back to the website the next time they visit, to make a specific function of the website work and to provide information about the user’s activities on the website.
For What Purposes Are Cookies Being Used?
Cookies are used in numerous ways. For example, when analyzing traffic to a website or tracking users’ browsing behavior. Cookies are widely used as they allow a website to recognize a user’s device. Cookies and other similar technologies help websites to remember the visitors and their activities, for example, the user’s login details, or the goods users wish to buy when they add goods to their online basket or proceed to the checkout on an internet shopping website.
What Are ‘Session’ and ‘Persistent’ Cookies?
“Session Cookies” are removed from your device once you close your browser session.
“Persistent Cookies” last for longer periods on your device – after you close your browser session.
A user can delete previously set persistent cookies manually or configure the browser settings to delete cookies, as further described below.
What Are ‘First-party’ and ‘Third-party’ Cookies?
First-party cookies are set directly by the website that the user is visiting. For the purpose of this Policy, these are cookies that are set directly by this Website.
Third-party cookies are set by a domain other than the one visited by the user. For the purpose of this Policy, these are cookies that are set by service providers of this Website.
What Are ‘Similar Technologies’?
Functions usually performed by a cookie can be achieved by other means. This could include, for example, using certain characteristics to identify devices so that visits to a website can be analyzed.
Any technology that stores or accesses information on the user’s device is relevant for this purpose, and therefore it includes, for example, HTML5 local storage, Local Shared Objects and fingerprinting techniques.
Additionally, technologies like scripts, tracking pixels and plugins, wherever these are used – are also considered as similar technologies.
Does Digital Turbine Use Tracking Technologies?
Yes, we do.
We use both Session Cookies and Persistent Cookies as part of your experience on this Website so that we can facilitate the use of the Website’s features and tools, keep track of your preferences, improve your experience with our Website, for web analytics and for marketing purposes.
Some cookies are strictly essential for the operation of this Website while other cookies help to improve our services and marketing activities. The same rule goes for all Tracking Technologies that we use.
We have created a detailed Tracking Technologies table page, which is attached as an Appendix A to this Policy and is available here. The table will provide you with a clear and comprehensive image of the Tracking Technologies that we use.
When a Tracking Technology contains personal data, as indicated in Appendix A, then the Digital Turbine Privacy Policy applies as well.
By using our website, you expressly consent to the use of cookies and the use of your personal data to use our website for the purpose of improving our internet services. This consent also includes the use of service providers by Digital Turbine, as designated in Appendix A, and the transfer of data to them for this purpose.
Does Digital Turbine Need to Obtain My Consent for Using Tracking Technologies?
Yes, however only with respect to the Tracking Technologies that are not strictly essential for the operation of this Website, as further indicated in Appendix A. For essential Tracking Technologies Digital Turbine does not need your consent.
If you do not agree to accept our cookies or other Tracking Technologies that are not strictly essential for the operation of this Website, we will make commercially reasonable efforts to provide you with as similar level of services as we can.
Can I Manage My Tracking Technologies Preferences?
Every browser allows you to manage your Tracking Technologies preferences, usually found in the “Help” or “Settings” sections of the web browser.
Here are some links to some commonly used web browsers: (a) Google Chrome; (b) Microsoft Edge; (c) Mozilla Firefox; (d) Microsoft Internet Explorer; (e) Opera; (f) Apple Safari.
In addition, you can turn off certain third party targeting or advertising cookies by visiting the following link: Network Advertising Initiative.
You have the right to object to the processing. To find out more about cookies, including how to see what cookies have been set, you can visit the following websites: www.aboutcookies.org and www.allaboutcookies.org.
Some web browsers offer a “Do Not Track” (“DNT”) signal. A DNT signal is an HTTP header field indicating your preference for tracking your activities on our services or through cross-site user tracking.
This Website does not respond to DNT signals.
Will We Change This Policy?
We update this Policy, when needed. Every time we change this Policy, we will post a notice on this Website if our policy update includes substantial changes and obtain your consent once again, where required under applicable laws.
This Policy was last updated on May 31, 2022
Google Analytics
This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses so-called cookies, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States.
In the event that IP anonymization is activated on this website, however, your IP address will be truncated beforehand by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.
On behalf of the website operator, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other data from Google.
Appendix A: Tracking Technologies Table
Strictly Essential Cookies
These cookies are strictly essential for enabling your movement around the Website and supporting the Website’s security features.
This category of cookies cannot be disabled.
| Name | Provider | Purpose | Expiry |
|---|---|---|---|
| visitor_id<accountid> | SalesForce | Automation visitor ID; no personally identifiable information, used for enabling population of assets for B2B inquiries; ensure that if a B2B inquiry is made, the best geographically located resource assists with the inquiry. | Persistent |
| visitor_id<accountid>-hash | SalesForce | The visitor hash cookie contains the account ID and stores a unique hash. This cookie is a security measure to make sure that a malicious user can’t fake a visitor from Pardot and access corresponding prospect information. | Persistent |
| pardot | SalesForce | A session cookie named pardot is set in your browser while you’re logged in to Pardot as a user or when a visitor accesses a form, landing page, or page with Pardot tracking code. The cookie denotes an active session and isn’t used for tracking. | Persistent |
| what-intent | ceros | Determines the device used to access the website. This allows the website to be formatted accordingly. | Persistent |
| _grecaptcha | This cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website. | Persistent | |
| pa_enabled | Pingdom | Determines the device used to access the website. This allows the website to be formatted accordingly. | Persistent |
| ph_* | PostHog | This cookie is used for analytical and troubleshooting purposes, to improve the user experience and provide better service. | Expires after one year |
| rc::a | This cookie is used to distinguish between humans and bots. | Persistent | |
| rc::b | This cookie is used to distinguish between humans and bots. | Persistent | |
| rc::c | This cookie is used to distinguish between humans and bots. | Session | |
| test_cookie | Used to check if the user’s browser supports cookies. | Persistent | |
| cookieSet | Digital Turbine | Used to keep the user’s cookies preference (displaying the cookie banner and loading other cookies). | Persistent |
| t3D, tADe, tADu, tAE, tC, tMQ, tnsApp, tPL, tTDe, tTDu, tTE, tTf | Digital Turbine | These cookies are part of a bundle of cookies which serve the purpose of content delivery and presentation. The cookies keep the correct state of font, blog/picture sliders, color themes and other website settings. | Persistent |
The legal basis is Art. 6 (1) p. 1 lit. a GDPR – see above.
Marketing Cookies
Marketing cookies collect personal information such as your name, which pages you visit on this Website, your history arriving at this Website, your purchases from us, and so on. Collected information is used to evaluate and improve the effectiveness of our marketing campaigns.
This category of cookie may be safely disabled.
| Name | Provider | Purpose | Expiry |
|---|---|---|---|
| __Secure-3PAPISID | Used for targeting purposes to build a profile of the website visitor’s interests in order to show relevant & personalized Google advertising | Persistent | |
| __Secure-3PSID | Used for targeting purposes to build a profile of the website visitor’s interests in order to show relevant & personalized Google advertising | Persistent | |
| __Secure-3PSIDCC | Used for targeting purposes to build a profile of the website visitor’s interests in order to show relevant & personalized Google advertising | Persistent | |
| _fbp | Used by Facebook to deliver a series of advertisement products such as real-time bidding from third-party advertisers | Persistent | |
| ANID | Google uses this cookie to make advertising more engaging to users and more valuable to publishers and advertisers | Persistent | |
| APISID | Downloads certain Google Tools and saves certain preferences, for example, the number of search results per page or activation of the SafeSearch Filter. Adjusts the ads that appear in Google Search. | Persistent | |
| HSID | Downloads certain Google Tools and saves certain preferences, for example, the number of search results per page or activation of the SafeSearch Filter. Adjusts the ads that appear in Google Search. | Session | |
| NID | This cookie is used to collect website statistics and track conversion rates and Google ad personalization. | Persistent | |
| SAPISID | Downloads certain Google Tools and saves certain preferences, for example, the number of search results per page or activation of the SafeSearch Filter. Adjusts the ads that appear in Google Search. | Persistent | |
| SID | Downloads certain Google Tools and saves certain preferences, for example, the number of search results per page or activation of the SafeSearch Filter. Adjusts the ads that appear in Google Search. | Persistent | |
| SIDCC | Downloads certain Google Tools and saves certain preferences, for example, the number of search results per page or activation of the SafeSearch Filter. Adjusts the ads that appear in Google Search. | Session | |
| SSID | Downloads certain Google Tools and saves certain preferences, for example, the number of search results per page or activation of the SafeSearch Filter. Adjusts the ads that appear in Google Search. | Persistent | |
| __widgetsettings | This cookie is set by Twitter – The cookie allows the visitor to share content from the website onto their Twitter profile. | Persistent | |
| ads_ga-audiences | Used by Google AdWords to re-engage visitors that are likely to convert to customers based on the visitor’s online behaviour across websites. | Persistent | |
| bcookie | Session | ||
| bscookie | Used by the social networking service, LinkedIn, for tracking the use of embedded services. | Persistent | |
| fr | Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers. | Persistent | |
| i/jot | Sets a unique ID for the visitor, that allows third party advertisers to target the visitor with relevant advertisement. This pairing service is provided by third party advertisement hubs, which facilitates real-time bidding for advertisers. | Persistent | |
| lidc | Used by the social networking service, LinkedIn, for tracking the use of embedded services. | Persistent | |
| pagead/1p-user-list/# | Tracks if the user has shown interest in specific products or events across multiple websites and detects how the user navigates between sites. This is used for measurement of advertisement efforts and facilitates payment of referral-fees between websites. | Persistent | |
| pagead/landing | Collects data on visitor behaviour from multiple websites, in order to present more relevant advertisement – This also allows the website to limit the number of times that they are shown the same advertisement. | Persistent | |
| RUL | Used by DoubleClick to determine whether website advertisement has been properly displayed – This is done to make their marketing efforts more efficient. | Persistent | |
| tr | Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers. | Persistent | |
| UserMatchHistory | Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor’s preferences. | Persistent | |
| vuid | Vimeo | Collects data on the user’s visits to the website, such as which pages have been read. | Persistent |
| YSC | Registers a unique ID to keep statistics of what videos from YouTube the user has seen. | Session | |
| yt.innertube::nextId | Registers a unique ID to keep statistics of what videos from YouTube the user has seen. | Persistent | |
| yt.innertube::requests | Registers a unique ID to keep statistics of what videos from YouTube the user has seen. | Persistent | |
| IDE | Used by Google DoubleClick to register and report the website user’s actions after viewing or clicking one of the advertiser’s ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user. | Persistent | |
| __unam | ShareThis | The __unam cookie is set as part of the ShareThis service and monitors clickstream activity, e.g., Web pages viewed, navigation from page to page, time spent on each page. The ShareThis service personally identifies you only if you have separately signed up with ShareThis for a ShareThis account and given your consent. See more at: http://sharethis.com/privacy. | Persistent |
| _clck | Microsoft Clarity | Persists the Clarity User ID and preferences, unique to that site, on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID. | Persistent |
| _clsk | Microsoft Clarity | Connects multiple page views by a user into a single Clarity session recording. | Persistent |
| CLID | Microsoft Clarity | Identifies the first-time Clarity saw this user on any site using Clarity. | Persistent |
| MUID | Microsoft Clarity | Identifies unique web browsers visiting Microsoft sites. These cookies are used for advertising, site analytics, and other operational purposes. | Persistent |
| ANONCHK | Microsoft Clarity | Indicates whether MUID is transferred to ANID, a cookie used for advertising. Clarity doesn’t use ANID and so this is always set to 0. | Persistent |
| __qca | QuantCast | This cookie is used for audience segmentation and targeted advertising. | Persistent |
| mc | Quantserve | This cookie is used to track anonymous information about how website visitors use the site. | Persistent |
| lang | Used to remember a user’s language setting to ensure LinkedIn.com displays in the language selected by the user in their settings. | Persistent | |
| UserMatchHistory | LinkedIn Ads ID syncing. This cookie is used by LinkedIn Ads to help measure advertising performance. | Persistent | |
| li_gc | Used to store consent of guests regarding the use of cookies for non-essential purposes. | Persistent | |
| li_alerts | Used to track impressions of LinkedIn alerts, such as the Cookie Banner and to implement cool off periods for display of alerts. | Persistent | |
| DV | This cookie is used to collect information about how visitors use the site and use the information to compile reports and to help improve the site. | Persistent | |
| _gcl_au | Used by Google AdSense for experimenting with advertisement efficiency across websites using their services. | Persistent | |
| CONSENT | Used to detect if the visitor has accepted the marketing category in the cookie banner. This cookie is necessary for GDPR-compliance of the website. | Persistent | |
| outbrain_cid_fetch | Outbrain | Collects data on the user’s navigation and behavior on the website. This is used to compile statistical reports and heatmaps for the website owner. | Persistent |
Product/Service Enhancement Cookies
Collecting and analyzing data, including personal data, to understand how you use our products and services so we can improve them; we may set cookies or other trackers for this purpose.
This category of cookie may be safely disabled.
| Name | Provider | Purpose | Expiry |
|---|---|---|---|
| 1P_JAR | These cookies are set via embedded YouTube videos. They register anonymous statistical data, such as how many times the video is displayed and the playback settings used. | Persistent | |
| yt-remote-cast-installed | YouTube | Stores the user’s video player preferences using embedded YouTube video. | Session |
| yt-remote-fast-check-period | Stores the user’s video player preferences using embedded YouTube video. | Session | |
| yt-remote-session-name | YouTube | Stores the user’s video player preferences using embedded YouTube video. | Session |
| local_storage_support_test | The cookie is used in context with the local-storage function in the browser. This function allows the website to load faster by pre-loading certain procedures. | Persistent | |
| yt-remote-connected-devices | YouTube | Stores the user’s video player preferences using embedded YouTube video. | Persistent |
| yt-remote-session-app | YouTube | Stores the user’s video player preferences using embedded YouTube video. | Session |
| wglang | WordPress | Persistent |
Business Enhancing Research & Analytics Cookies
General business-driving analytics, including activities such as lookalike modeling and website analytics; we may set cookies or other trackers for this purpose.
This category of cookie may be safely disabled.
| Name | Provider | Purpose | Expiry |
|---|---|---|---|
| _ga | Google Analytics | ID used to identify users | Persistent |
| _gat | Google Analytics | Used by Google Analytics to throttle request rate | Persistent |
| BE_CLA3 | Brightedge | Enables data aggregation, analysis, and report creation to assess marketing effectiveness and website performance | Persistent |
| _gid | Google Analytics | ID used to identify users for 24 hours after last activity | Persistent |
| AnalyticsSyncHistory | Used in connection with data synchronization with third-party analysis services | Persistent | |
| brightedge3.php | Brightedge | Session | |
| collect | Used to send data to Google Analytics about the visitor’s device and behavior. Tracks the visitor across devices and marketing channels. | Session | |
| pa | Pingdom | Registers the website’s speed and performance. This function can be used in context with statistics and load-balancing. | Persistent |
| VISITOR_INFO1_LIVE | YouTube | Tries to estimate the users’ bandwidth on pages with integrated YouTube videos. | Persistent |