Mobile Monday: What We See in 2023

What’s the buzz in mobile this week? Jumpstart your week here:

Privacy crackdowns, mergers and acquisitions, and global economic slowdowns. That was SO 2022. Will it be more of the same this year?

Our thought leaders are making their predictions for 2023. Let’s take a look at what their crystal Turbines are saying:

The Clock Won’t Strike Midnight on TikTok

“TikTok … will continue to win in terms of mindshare, power, and distribution. We’ve seen very few lean-in experiences get this big.”

Matt told Street Fight Tik Tok’s size and scale will continue to be no match for other platforms who once ruled the ad market.

Resolve to Stick to Fundamentals…

“Marketers should maintain a steady focus on problem solving, execution, delivering results and solid relationships.”

Kevin told AppsFlyer that sticking to key fundamentals will help navigate murky economic conditions.

… And Get Back to The Basics

“Story-based creative, delivered in a way that demands and achieves attention, carries far more weight now than ever before.”

Also in AppsFlyer, Michael asserted brands need to get back to their creative chops to prioritize attention over views.

Walled Gardens Turn Over a New Leaf… Sort Of

“As that access to Google expands for those players, the smaller companies are going to have an increasingly harder time getting their footing in the ecosystem.”

Ben predicted to Aarki that while Google’s marketing ecosystem will be made available, only the largest will gain access.

The Big Apple Won’t Drop

“History shows that Apple can still iterate and tighten technological enforcement.”

In Business Insider, Itai said that Apple will continue to adapt and stay one step in front of others.