Convert Your Customers This Cricket Season

As cricket season returns in 2026, India once again settles into a familiar rhythm.

From mid-Feb through the peak of summer, cricket becomes the backdrop of everyday life. People track scores on commutes, watch highlights in their pockets of time, and plan dinners around match timings. And increasingly, the entire rhythm plays out on one screen: mobile.

With 90% of India’s digital sports audience accessing content on mobile devices, cricket is no longer just a broadcast moment; it is also a prime mobile moment!

‍Capture Second-Screen Attention While the Game is Live

Cricket fans don’t disengage when the match pauses or ends. They shift. Between matches, during breaks, late at night, people turn to mobile games, entertainment apps, and unsurprisingly, cricket-related apps to stay entertained and connected. 

Recent GWI data tells a clear story of the multi-screen audience:

• 83% of sports fans in India play mobile games. 
• 67% of Indian men play mobile games while second-screening during the match.
  

In other words, even when the match is on, attention is not limited to one screen - it's split across moments, apps, and behaviors. 

Own the In-Between Moments with Immersive Mobile Experiences

Unlike crowded feeds or fleeting placements, in-app environments give brands a bit more room to be seen. Full-screen formats and longer session times create a calmer, more focused space, away from the clutter of endless scrolling, allowing advertisers to fit naturally alongside the cricket season experience.

We’ve seen this play out in real campaigns before. During the 2023 ODI Cricket Season, DT ran a campaign with a streaming channel, which served their hero video across our in-app inventory to 18+ male cricket enthusiasts in New Delhi. With the natural in-app flow, DT seamlessly drove users to their YouTube streaming channel, enabling the campaign to deliver an 80% video completion rate and a 3% click-through rate, exceeding benchmarks and driving traffic for Star Sports.

Connect with Fans at Scale

Through access to some of India’s most popular apps (and cricket apps specifically), Digital Turbine helps brands stay connected with their audience in a brand-safe, highly immersive environment. With reach across 450M+ users in India, brands can show up before, during, and after matches in environments where attention is naturally high. Formats such as rewarded and full-screen video enable brands to tell richer stories and ensure their messages appear at moments when users are most attentive and receptive. 

Cricket will always command India’s collective focus. And the brands that truly stand out during cricket seasons will be the ones that meet audiences where their attention naturally lands – inside apps, on personal screens, and in moments that feel unhurried and intentional.

Reach out to our team to see how DT can help you win over users during the 2026 Cricket season.

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