2022 is winding down and retailers are getting ready for the most wonderful (and lucrative) time of the year. With Black Friday and Cyber Monday just around the corner, brands are looking to reach consumers as they prepare for the holidays. Although stores have been back open for some time, shoppers continue to turn to their smartphones for the ease and convenience of buying online.
How will people around the world be shopping this year? Digital Turbine partnered with GWI to conduct in-depth research around the world to find out holiday shoppers’ preferences, purchase intentions, approaches to mobile ads, and the frequency of their mobile gaming activities during the festive season.
Here are some tips and insights to help level up your mobile savviness for the holidays:
Go Friction-Free
The holidays are stressful enough — your app shouldn’t add to it! 65% of U.S. holiday shoppers that prefer to shop in-app say it’s because of the easier pay process while 59% say it’s the better user experience. Creating a friction-free shopping experience will not only lead to faster and easier orders but it will keep mobile users away from the dreaded “Remove App” button.
Cater to the Cost-Conscious
Holiday shoppers are as enthusiastic as ever but inflation and recession fears are driving decisions. In addition to a convenient purchase process, consumers are turning to their smartphones for deals. Almost half (49%) of European holiday shoppers expect holiday online ads to provide a coupon or discount. Offering app-exclusive promotions can keep even cost-conscious consumers happy, engaged, and coming back even after the holiday rush. It is also important to reach holiday shoppers who are buying offline. 35% of European holiday shoppers use their smartphones to sign up for promotions while shopping in-store. No matter where your consumers are buying, they need to feel assured that they are getting the best deal.
Be Relevant
Offering the best deals only matters if its reaching your audience. While it's easy to assume that consumers are ambivalent about ads, our data shows that they are responsive as long as they are contextually relevant. 52% of holiday shoppers in LATAM expect mobile ads to offer something relevant to them. No one wants to see an ad that doesn’t relate to them! 70% of holiday shoppers in LATAM would purchase directly from an ad if it was relevant to them. Mobile users are eager to get holiday shopping done. The right messaging and targeting will help them finish their holiday checklists.
Looking for more insights on holiday shoppers around the world? Check out Digital Turbine’s Holiday Shopping Research from 14 countries in North America, EMEA and LATAM!
