With Amazon Prime Day behind us, Black Friday and Cyber Monday will be here before we know it. Brands will be vying for shoppers’ attention and, more importantly, purchases during the year's biggest shopping event. Here’s how brands and retailers can leverage mobile gaming to ensure their Black Friday and Cyber Monday campaigns don’t go unnoticed.
Stand Out
Avid shoppers are also avid gamers. According to research by GWI, 45% of shoppers play mobile games multiple times a day, making in-game ads an excellent way to reach this audience. While mobile games are a great way to reach shoppers, it is important to consider the best way to keep their attention. Half of mobile gamers prefer to watch ads to get in-game rewards. With the user’s buy-in, rewarded video ads can garner better user engagement, especially amidst a barrage of promos.
Cash In
Mobile gamers are not just avid shoppers. They also make big-ticket purchases. For instance, mobile gamers are 63% more likely to purchase a PC or laptop and 22% more likely to buy home furnishings than non-gamers. This audience is also a major purchaser of some of the season's top product categories. Mobile gamers are 64% more likely to buy cosmetics and skincare products and 50% more likely to buy clothes than non-gamers. By targeting these high-value shoppers, brands can significantly increase their sales during the Black Friday and Cyber Monday shopping frenzy.
Set Your Target
Advertisers should tailor ads to their target audience's interests to make the most of campaigns. We know that mobile game shoppers show a high affinity for electronics, cosmetics, home goods, and fashion. Retailers should create targeted ads that resonate with these interests. Serving relevant ads to a target audience can increase sales and brand loyalty.
By effectively targeting mobile gamers, brands can drive sales and increase brand loyalty during the year's biggest and most competitive shopping event. Regarding Black Friday and Cyber Monday campaigns, ads in mobile games can give you the best bang for your buck.
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