The school year may have just ended, but savvy advertisers are already gearing up for another back-to-school season. Here are some insights to guide your back-to-school campaign planning.
Get Perfect Attendance
Back-to-school shoppers love to game. For brands to hit all the back-to-school shoppers in it’s class, they need to advertise in-app. According to GWI, over half (51%) of students or parents play mobile games multiple times daily. In-app advertising has also been proven to be influential in increasing brand awareness. Back-to-school (BTS) mobile gamers are 148% more likely than non-gamers to state they learn about new brands from in-app ads. This means that in-app ads (especially in mobile games) are reaching a highly engaged audience and effectively introducing and familiarizing them with your brand.
Take Good Notes
Mobile Gamers that are back-to-school shoppers are also some of the biggest spenders in class. Brands should take note of these data points:
- BTS mobile gamers are 52% more likely than non-gamers to buy from brands they have seen advertised
- BTS mobile gamers are 37% more likely to have purchased a mobile product or service in the last week.
- BTS mobile gamers are 78% more likely than non-gamers to purchase a laptop in the next 6 months.
In other words, advertisers looking to find frequent and big ticket shoppers should see mobile gamers as the head of the class.
Do Your Homework
So what are these back-to school shoppers looking for? Brand advertisers should do their homework to find out the categories they are most interested in. For example:
- BTS mobile gamers are more likely to plan to purchase electronics (1.4x) and home goods (1.2x) in the next six months
- BTS mobile gamers also have high affinities for automotive (1.5x) and travel (1.2x).
Brands in these categories can create targeted ads that resonate with this group, ultimately leading to increased sales and brand loyalty.
As the back-to-school season approaches, brands can get straight A’s with their mobile campaigns by effectively targeting this engaged and interactive demographic.
