Last Updated: November 3, 2023
We at Digital Turbine, with the companies described in the table below (collectively, “DT,” “we,” “us,” or “our”), put great efforts into making sure that we secure personal information and use it properly.
The notice at collection (the “Notice at Collection”) and Privacy Policy (the “Policy”) explain to end-users (“Users”) of the applicable service described in the table below (collectively, the “Services”) that are either residents of certain US States or of other countries (“Customers”) our privacy practices for processing personal information related to them when they use any of the Services.
The Services are operated by us as a business (within the meaning of US Privacy Laws) or as a controller (within the meaning of the GDPR, UK GDPR, or the LGPD).
The term “personal information” refers to information that identifies an individual or relates to an identifiable individual or as otherwise defined under applicable data protection and privacy laws of the United States (“US Privacy Laws”), or to “personal data” as defined under the General Data Protection Regulation (“GDPR”) and under the GDPR as it forms part of the law of England and Wales, Scotland and Northern Ireland by virtue of section 3 of the European Union (Withdrawal) Act 2018 (“UK GDPR”), or the Brazil’s data protection law (“Lei Geral de Proteção de Dados Pessoais”, or “LGPD”), as applicable. This Notice also explains certain rights that Consumers have under US Privacy Laws and how they may exercise them.
The general part of this Policy applies to all end users of our Services, regardless of where they use our Services from. Annex 2 includes supplemental terms regarding our processing of personal information under the GDPR and UK GDPR, and Annex 3 includes supplemental terms about our processing of personal information under the LGPD.
Please take the time to read our full Notice and Policy. If you disagree with our Notice and/or the following Privacy Policy, please do not access or otherwise use our Services.
The Policy Summary below will give you a quick and clear view of our practices. The first six headings in the summary also serve as the Notice at Collection.
We only collect your mobile device Advertiser ID (AAID) to count unique active users on mobile devices. Our third-party adverting partners may use “cookies” or other tracking technologies to obtain personal information about you when your browser interacts with the Services. Read More
The Services are not intended to collect sensitive personal information (within the meaning of US Privacy Laws). We do not knowingly collect sensitive personal information, we do not process sensitive personal information for the purpose of inferring characteristics about you, and we do not sell or share sensitive personal information for cross-context behavioral advertising. Read More
We use personal information to maintain the Services, make them better and continue developing them, and to protect us and the Services from misuse and law violations. Read More
We use service providers and other third parties to support the Services, for example, to store data and for analytics on the Services. We also allow our Ad monetization partners to collect personal information on the Services using cookies or other tracking technologies. These third parties do not pay us to collect information. Still, their collection of personal information may be considered as disclosure for the purpose of sale or sharing for cross-context behavioral advertising.
At any time, you can opt-out of the collection of personal information by our service providers and ad monetization partners by visiting our Do Not Sell or Share My Personal Information page.
We will transfer information when we change our corporate structure, and we will share the information with our affiliate entities. We will obey orders and other lawful requirements by authorities to disclose information.
These Ad monetization partners are independent businesses that place their cookies on our Services to provide personalized ads and content. Their privacy practices may differ from ours, and they also collect and process personal information for their own purposes, subject to their privacy notices, links to which are available under ANNEX 1. Read More
We retain personal information for the length of time required to provide the Services and for legitimate and lawful purposes. Read More
You have several opt-out options with respect to our processing of personal information related to you. For example, you may opt-out of using the Services by terminating your access to the Services or via the Android standard setting.
You also have privacy rights under applicable US Privacy Laws, which you can contact us to exercise.
You can also exercise your right to opt-out of selling or sharing personal information by visiting our Do Not Sell or Share My Personal Information page. Read More
We do not knowingly sell or share personal information related to children, as such term is defined under applicable US Privacy Laws. Read More
You can stop using the Services at any time, and thereafter, we will stop collecting personal information related to you. You may request to exercise the rights detailed under the “Your Choices and Rights” section by submitting your request to us by emailing: privacy@digitalturbine.com. You may also control what personal information we collect from your device by changing the permissions settings on your browser or mobile device. Read More
We keep personal information related to you in the United States and will store them at additional sites at our discretion. Our service providers provide us with adequate security and confidentiality commitments. Read More
Cookies are small files that a web server sends to a user’s device when the user browses online. Your device removes session cookies when you close your browser session. Persistent cookies last for longer periods. Our Services use both types of cookies. To opt out of the collection of personal information related to you by some of these cookies, you can use the Services’ cookie management tool. You can also manage your cookie preferences in your browser settings. Read More
Aggregated data is not identifiable and, therefore, not personal information. We use it for legitimate business purposes and standard analytical tools. Read More
We implement systems, applications, and procedures to secure personal information related to you, to minimize the risks of theft, damage, loss of information, or unauthorized access or use of information. Read More
Contact us at: privacy@digitalturbine.com or write us for every request and complaint. We will make good-faith efforts to resolve any existing or potential dispute with you. Read More
We will update our policy from time to time after giving proper notice. Read More
Please contact us at: privacy@digitalturbine.com for further information. Read More
When you (“you”) use some of our Services, our third-party ad monetization partners use “cookies” and obtain information when your browser interacts with their ads or sponsored content available via the Services. For further information about cookies, please see the “Cookies and Similar Tracking Technologies” section under this Policy.
Examples of the information we or our third-party ad monetization partners collect may include your device advertising ID (AAID), your cookie ID, your browser type, version, and time zone setting, browser plug-in types and versions, and operating system.
When you use the Services, we and/or our ad monetization partners also collect information about your activities on the Services, for example, the duration of time you spend on the Services’ sessions and the content that you have viewed or engaged with.
Accordingly, in the preceding 12 months, we have collected the following categories of personal information:
Note that our third-party ad monetization partners are independent businesses that place their own cookies on our Services for the purpose of providing you with personalized ads and content.
Their privacy practices may differ from ours, and they collect and process personal information also for their own purposes, subject to their applicable privacy notices.
Please see the table attached to this privacy policy as ANNEX 1 for additional information on these third-party Ad monetization partners and links to their privacy notices.
The Services are not intended to collect sensitive personal information (within the meaning of US Privacy Laws). We do not knowingly collect sensitive personal information and require you not to provide us with any such information, we do not process sensitive personal information for the purpose of inferring characteristics about you, and we do not sell or share sensitive personal information for cross-context behavioral advertising.
We use personal information related to you for the following purposes:
We obey the law and expect you to do the same. If necessary, we will use personal information related to you to enforce our terms, policies, and legal agreements, to comply with court orders and warrants, and assist law enforcement agencies, to collect debts, prevent fraud, misappropriation, infringements, identity thefts and any other misuse of the Services, and to take any action in any legal dispute and proceeding.
We commit to only process personal information related to you for the purposes described in this policy.
Personal information related to you is disclosed to certain members of our staff who receive appropriate information security and privacy training, external consultants, and to our affiliates, who are all governed by this Policy.
We also disclose personal information related to you to our agents worldwide and to third-party service providers that process personal information about you on our behalf. Such agents and service providers will be contractually bound to keep personal information related to you confidential and appropriately secure.
A merger, acquisition, or any other structural change will require us to transfer personal information related to you to another entity as part of the structural change, provided that the receiving entity will comply with this Policy.
We may engage third parties to provide us with services such as analytics, marketing automation, and user experience, and for these purposes only, we may allow them to collect personal information on our Services.
Additionally, as detailed above, we allow ad monetization partners to collect and use personal information for the purpose of providing content, including sponsored and promoted content and contextual or personalized ads. For additional information, see ANNEX 1 and visit our Ad monetization partners’ applicable privacy policies linked from ANNEX 1.
The categories of personal information collected by these third parties in the preceding 12 months include identifiers, online activities, and inferences drawn from such activities.
These third parties do not pay us for collecting such information, but the right granted to them to collect personal information may be considered as disclosure for the purpose of sale or sharing for cross-context behavioral advertising. At any time, you can opt-out of the collection of personal information by our service providers and Ad monetization partners by visiting our Do Not Sell or Share My Personal Information Page.
We will also need to disclose personal information related to you in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.
We will disclose, share, or sell personal information related to you only subject to the terms of this Policy or subject to your prior consent.
We retain different types of personal information related to you for different periods, depending on the purposes for processing the information, our legitimate business purposes, and pursuant to legal requirements under applicable law.
We may maintain your contact details to help us stay in contact with you in case such information was provided to us by you. You can contact our privacy team at: privacy@digitalturbine.com and request to delete your contact details. Note that we will keep your details without using them if necessary, and for the necessary period of time, for legal requirements and proceedings.
We may retain personal information related to you after you have terminated your use of the Services, if retention is reasonably necessary to resolve disputes between our users, to prevent fraud and abuse, or to enforce this policy.
We will keep aggregated non-identifiable information without limitation and to the extent reasonable, we will delete or de-identify potentially identifiable information, when we no longer need to process the information.
In any case, we will keep information about you for as long as you use the Services unless applicable law requires us to delete it or if we decide to remove it at our discretion, according to the terms of this policy.
We do not knowingly sell or share personal information related to children, as such term is defined under applicable US Privacy Laws.
We will give you choices about the ways we use and share personal information related to you, and we will respect the choices you make.
We collect and receive personal information related to you that we need for the purposes described in this Policy. You can stop using the Services at any time, thereafter we will stop collecting personal information related to you. However, we will store and continue to use or make available certain personal information related to you as detailed above.
You may also control what personal information we collect from your device by changing the permissions settings on your browser or mobile device.
You may request to exercise the rights detailed by submitting your request to us:
Only you or a person authorized to act on your behalf may make a request related to personal information related to you. A request for access can be made by you only twice within a 12-month period.
The verifiable consumer request must provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative and describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.
We cannot respond to your request or provide you with the requested personal information if we cannot verify your identity or authority to make the request and confirm the personal information related to you. We will only use the personal information provided in your request to verify your identity or authority to make the request.
We will do our best to respond to your request within 30 days of its receipt. If we require more time (up to additional 30 days), we will inform you of the reason and extension period in writing. We will deliver our written response by mail or electronically, at your option.
Any disclosures we provide will only cover the 12-month period preceding receipt of your request. The response we provide will also explain the reasons we cannot comply with a request, if applicable.
We do not charge a fee to process or respond to your request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will inform you of the reasons for such a decision and provide you with a cost estimate before completing your request.
We will not require that you create an account in order to exercise your rights under this Policy and we will not increase the cost or decrease the availability of the Services based solely on the fact that you have chosen to exercise one of your rights under the CPRA or other US Privacy Laws.
After receiving our reply, you can appeal against our decision by contacting us. We will review your appeal and provide you with our answer and our explanation of the reasons for our decision(s) within 60 days of receiving it. We will also provide you with a link (to the extent available) to submit a complaint with the relevant Attorney General.
We store and process information, including personal information, either directly or by using third parties such as data hosting service providers, in the US.
If you are a resident in a jurisdiction where transfer of personal information related to you to another jurisdiction requires your consent, then you provide us your express and unambiguous consent to such transfer.
We make sure that our third-party service providers, provide us with adequate confidentiality and security commitments and we will take all steps reasonably necessary to ensure that personal information related to you is treated securely and in accordance with this policy.
Cookies are small files that a web server sends to a user’s device when the user browses online. Your device removes session cookies when you close your browser session. Persistent cookies last for longer periods. You can view the expiry date of each cookie through your browser settings.
Google Analytics places its own cookies to provide us with its analytics services. We do not control these cookies. Please read the Choices section in this policy for opt-out options from Google Analytics.
From time to time, we will use session and persistent cookies and other web-tracking technologies, such as pixel tags and local storage objects, to facilitate the use of the Service’s features and tools and to improve users’ experience with our Services.
You can use the Services’ cookie management tool to opt-out of certain cookies that are not essential for the provision of the Services. In addition, every browser allows you to manage your cookie preferences. You can block or remove certain or all cookies through your browser settings. Here are some links to some commonly used web browsers: (a) Google Chrome; (b) Microsoft Edge; (c) Mozilla Firefox; (d) Microsoft Internet Explorer; (e) Opera; (f) Apple Safari.
To find out more about cookies, including how to see what cookies have been set, you can visit the following websites: www.aboutcookies.org and www.allaboutcookies.org.
We use anonymous, statistical, or aggregated information and will share it with our partners for legitimate business purposes. It has no effect on your privacy, because there is no reasonable way to extract data from the aggregated information that we or others can associate specifically to you.
We are committed to ensuring the security of personal information. We and our hosting services implement systems, applications, and procedures to secure personal information related to you, to minimize the risks of theft, damage, loss of information, or unauthorized access or use of information. These measures provide sound industry standard security. However, please understand that no security system is impenetrable, and although we make efforts to protect your privacy, we cannot guarantee that the Services will be immune from any wrongdoings, malfunctions, unlawful interceptions or access, or other kinds of abuse and misuse.
We do periodical assessments of our data processing and privacy practices, to make sure that we comply with this policy, to update the policy when we believe that we need to, and to verify that we display the policy properly and in an accessible manner. If you have any concerns about the way we process personal information related to you, you are welcome to contact our privacy team at: privacy@digitalturbine.com, or write to us.
We will look into your query and make good-faith efforts to resolve any existing or potential dispute with you.
From time to time, we will update this policy. If the updates have minor if any consequences, they will take effect 14 days after we post a notice on the Services. Substantial changes will be effective 30 days after we initially posted the notice.
Until the new policy takes effect, if it materially reduces the protection of your privacy under the then-existing policy you can choose not to accept it and terminate your use of the Services. Continuing to use the Services after the new policy takes effect means that you agree to the new policy. Note that if we need to adapt the policy to legal requirements, the new policy will become effective immediately or as required by law.
Please contact us at: privacy@digitalturbine.com
We at DT describe our privacy practices and our relevant Services, on our Notice at Collection and Privacy Policy above (the “General Policy”). Please take the time to read our General Policy.
These terms supplement and are not a substitute for our General Policy. They add terms specifically related to our privacy practices associated with processing personal data under European data protection laws, namely the General Data Protection Regulation (EU) 2016/679 (“GDPR”).
You should read both documents to understand the full scope of our privacy practices. If there are any overlapping provisions, these supplemental terms will prevail for our processing of personal data under the GDPR.
These terms use certain defined terms under the GDPR, such as “personal data”, “processing”, “consent”, “data controller” and “lawful grounds of processing”. If you are not familiar with these terms, please seek further guidance or contact our privacy team at: privacy@digitalturbine.com with any questions that you may have about these terms.
We process personal data related to you as a data controller when you use any of our Services based on the following lawful grounds:
In addition to your applicable rights, as described under our General Policy, you have the following rights:
If we need to delete personal data related to you following your request, it will take some time until we completely delete residual copies of personal data related to you from our active servers and from our backup systems.
Please note that when you send us a request to exercise your rights, we will need to reasonably authenticate your identity and location. We will ask you to provide us credentials to make sure that you are who you claim to be and will ask you further questions to understand the nature and scope of your request.
If you have any concerns about the way we process personal data related to you, you are welcome to contact our privacy team at: privacy@digitalturbine.com. We will investigate your inquiry and make good-faith efforts to respond promptly. If we are unable to help, you also have the right to make a complaint to the applicable data protection supervisory authority, as aforementioned.
Our Data Protection Officer can be reached at: privacy@digitalturbine.com.
Our EEA designated representative is: Rickert Rechtsanwaltsgesellschaft mbH and can be reached at: Colmantstraße 15, 53115 Bonn, Germany, art-27-rep-digitalturbine@rickert.law.
Our Services are either provided via a mobile application installed on your mobile device, or web-based service that is available on your mobile device. We store and process information in the U.S. From time to time, we will make operational decisions which will have an impact on the sites in which we maintain personal data.
We make sure that our third-party service providers provide us with adequate confidentiality, data protection and security commitments in accordance with the GDPR, and we will take all steps reasonably necessary to ensure that personal data related to you is treated securely and in accordance with our General Policy and these supplemental terms.
We may transfer personal data related to you to other countries. Some of them are not recognized by the European Commission as providing adequate protection to personal data, and some of them, although recognized, required additional safeguards. We will use appropriate safeguards, in particular, by way of entering into the European Union (EU) Standard Contractual Clauses with the relevant recipients, by relying on self-certifications, or by complying with equivalent data transfer mechanisms. You can contact our privacy team at: privacy@digitalturbine.com to receive more information related to our data transfer practices.
Please also see the section below titled “US Transfers” for additional information regarding our transfers of Personal Data outside the EEA to the US.
We participate in the EU-US Data Privacy Framework (“EU-US DPF”), the UK Extension to the EU-US DPF (“UK Extension”), and the Swiss-US Data Privacy Framework (“Swiss-US DPF”), as set forth by the US Department of Commerce.
Specifically, our following entities are covered by the EU-US DPF, UK Extension, and Swiss-US DPF: (1) Digital Turbine USA, Inc., (2) Digital Turbine Media, Inc., and (3) Mobile Posse, Inc. d/b/a “Digital Turbine”. Accordingly, in this chapter, the term ‘we’ refers to the above three entities.
You can review our Data Privacy Framework registration at: https://www.dataprivacyframework.gov/s/participant-search.
We have certified to the US Department of Commerce that we adhere to the EU-US Data Privacy Framework Principles (“EU-US DPF Principles”) with regard to the processing of personal information received from the European Union in reliance on the EU-US DPF and from the United Kingdom (and Gibraltar) in reliance on the UK Extension to the EU-US DPF.
We have certified to the US Department of Commerce that we adhere to the Swiss-US Data Privacy Framework Principles (“Swiss-US DPF Principles”) with regard to the processing of personal information received from Switzerland in reliance on the Swiss-US DPF.
If there is any conflict between the terms in this notice or our policy with the EU-US DPF Principles (including the UK Extension) or the Swiss-US DPF Principles, the Principles will govern. To learn more about the Data Privacy Framework (“DPF”) program, visit the data privacy framework website here.
In accordance with the EU-US DPF, we commit to resolving DPF Principles-related complaints about our collection and use of personal information related to you. If you have any inquiries or complaints about our handling of personal information received in reliance on the EU-US DPF, the UK Extension to the EU-US DPF, and the Swiss-US DPF (as applicable), please contact us at: privacy@digitalturbine.com. We will do our best to respond to your inquiry as soon as we can.
In accordance with the EU-US DPF, the UK Extension to the EU-US DPF, and the Swiss-US DPF, we commit to cooperate (respectively) with the advice of the panel established by the EU data protection authorities (DPAs), the UK Information Commissioner’s Office (ICO) and the Gibraltar Regulatory Authority (GRA), and the Swiss Federal Data Protection and Information Commissioner (FDPIC), as applicable, with regard to unresolved complaints concerning our handling of personal information received in reliance on the EU-US DPF, the UK Extension to the EU-US DPF, and the Swiss-US DPF.
You may also decide to invoke the arbitration option under the DPF, under certain conditions detailed here. For additional details.
As explained under the section titled “Who do we disclose, share, or sell personal information with?” in our policy, we share personal information with third parties to perform services on our behalf.
When we share personal information received under the Data Privacy Framework with a third party, the third party’s access to, and use and disclosure of such personal information, must also comply with our obligations under the Data Privacy Framework. We will remain liable under the Data Privacy Framework for any failure to do so by such a third party, unless we can demonstrate that we are not responsible for the event giving rise to the damage.
We are subject to the investigatory and enforcement powers of the Federal Trade Commission (FTC).
Note that, as detailed above, we may be required to disclose personal information related to you in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.
We already adhere to the required commitments under the UK Extension to the EU-US Data Privacy Framework and the Swiss-US Data Privacy Framework. We will rely on the UK Extension and the Swiss-US Data Privacy framework for applicable data transfers as of the date that they take effect.
We at DT describe our privacy practices and our relevant services on our Notice at Collection and Privacy Policy (the “General Policy”). Please take the time to read our General Policy.
These terms supplement our General Policy. They add terms specifically related to our privacy practices associated with processing personal data under Brazilian data protection laws, namely the Brazilian General Data Privacy Law (Lei Geral de Proteção de Dados Pessoais). We will refer to them as the “LGPD”).
You should read both documents to understand the full scope of our privacy practices. If there are any overlapping provisions, these supplemental terms will prevail, for our processing of personal data under the LGPD.
These terms use certain defined terms under the LGPD, such as “personal data”, “processing”, “consent”, “data controller” and “lawful grounds of processing”, as translated from the official version of the LGPD in Portuguese. If you are not familiar with these terms, please seek further guidance or contact our privacy team at: privacy@digitalturbine.com with any question that you may have about these terms.
We process personal data related to you as a data controller when you use any of our Services based on the following lawful grounds:
In addition to your applicable rights, as described under our General Policy, you have the following rights in relation to personal data related to you:
Please note that when you send us a request to exercise your rights, we will need to reasonably authenticate your identity and location. We will ask you to provide us credentials to make sure that you are who you claim to be and will ask you further questions to understand the nature and scope of your request.
If you have any concerns about the way we process personal data related to you, you are welcome to contact our privacy team at: privacy@digitalturbine.com. We will investigate your inquiry and make good-faith efforts to respond promptly. If we are unable to help, you also have the right to make a complaint to the applicable data protection supervisory authority, as aforementioned.
Our Data Protection Officer can be reached at: privacy@digitalturbine.com.
Our Services are either provided via mobile application installed on your mobile device, or web-based service that is available on your mobile device. We store and process information within the U.S. From time to time, we will make operational decisions which will have an impact on the sites in which we maintain personal data.
We make sure that our third-party service providers provide us with adequate confidentiality, data protection and security commitments in accordance with the LGPD, and we will take all steps reasonably necessary to ensure that personal data related to you is treated securely and in accordance with our General Policy and these supplemental terms.
We will transfer personal data related to you to other countries. Some of them provide a degree of protection of personal data appropriate to the provisions the LGPD. In other cases, we will use appropriate safeguards by way of entering into standard data transfer agreements with the relevant recipients, or by relying on other applicable data transfer mechanisms. You can contact our privacy team at: privacy@digitalturbine.com to receive more information related to our data transfer practices.