CPRA DT Services Description

DT Entity	Service	Description of the Service
Fyber Monetization Ltd.	Fyber Marketplace	Programmatic ad exchange (based on open RTB protocol). The Service may include account management services, optimization, fraud detection, campaign management and optimization.
Fyber GmbH (supply) /Fyber Media GmbH (demand)	Offer Wall Edge	The Offer Wall enables the Advertiser to run its Ad campaign within mobile applications of Fyber’s managed Publishers. Once opted-in by the user, the Offer Wall is an in-app service that incentivizes the user to further engage with the app’s game. Each offer on the Offer Wall presents an ad that the user can choose to engage with. Publishers control the type, content, and genre of the offers that appear in their app. Once the user clicks on the offer, the user is directed to a landing page (e.g. advertiser’s website, or mobile applications store etc.) to complete a certain action that will reward the user with a certain in-app currency (e.g., diamonds, coins) to continue playing the app’s game. Once the action is completed by the user, (e.g. install an app, play a game up to a certain level, fill out a survey, subscribe to newsletter, etc.) the Publisher rewards the user with in-app currency, Fyber pays the Publisher the corresponding monetary value of the offer completion, and bills the Advertiser as agreed in the IO.
Fyber Monetization Ltd.	Fyber Fairbid	Mediation. The use of technology to maximize the ad monetization of app publishers by increasing their display ad fill rates and eCPM rates. Ad mediation and mediation platforms search ad networks for the best inventory for publishers and subsequently send ad requests to increase fill rates.
Digital Turbine Media, Inc.	SingleTap Monetization	SingleTap provides a seamless, one-tap installation of mobile applications from a call-to-action, such as an ad banner, button, hyperlink, etc. When a mobile application user initiates a link in an ad, the mobile application begins to download and install from Digital Turbine’s servers, without removing the user from the current experience he/she is on. Advertiser is responsible for all aspects relating to the ad materials, content and mobile application that is offered via such ad.
Digital Turbine Media, Inc.	Dynamic Installs (Preloads) and Wizard	Preloads allows the Advertiser to have its mobile application directly installed onto new mobile devices at the time of activation and set-up. Mobile applications downloaded through Preloads can be installed on the device in a silent manner either without device’s user interaction, while still allowing the device’s user to remove or uninstall the mobile application at a later time, or with device’s user interaction through the Digital Turbine wizard feature. If the mobile application is installed through the wizard feature, upon activation of the new mobile device, the device’s user will be prompted to opt-in. Once the device’s user has opted in, the wizard will recommend a curated list of mobile applications to be installed on the device, which the device’s user can tap to select for download. Once selected, the selected mobile applications will be installed in the background as the device completes activation.
Digital Turbine Media, Inc.	Notifications	The Notifications enables Advertisers to drive increased ad campaign’s success by reaching device’s users by pushing promotional notifications to the device’s users and encourage them to download a mobile application that is not already installed on the device (Promotional Notifications), or to open a mobile application that is already installed on the device (Direct Download Notification). The Direct Download Notification can also direct the user to a deep link inside of a mobile application already installed on the device via URI. Promotional Notifications can direct a device’s user to any website via URL without the need for the corresponding mobile application to be installed on the device.
AdColony Inc. or its subsidiaries	Brand Performance Campaigns/ Brand Programmatic Campaigns	Running performance based ad campaigns for brand advertisers and agencies (CPI, CPM) via PMP (i.e., Private Marketplace). Private Marketplace Deals are invitation-only real-time bidding auctions where one or several publishers invite a select number of advertisers to buy their ad space inventory.
AdColony Inc. or its subsidiaries	AdColony Ad Exchange (ACE)	Programmatic ad exchange (based on open RTB protocol). The Service may include account management services, optimization, fraud detection, campaign management and optimization.
Traipodi Ltd. (“Appreciate”)	DSP	The DSP enables the Advertiser to buy ad inventory through a programmatic ad exchange. Once the Advertiser uploads its Ad campaign creatives, the DSP uses the ad criteria to place a competitive bid in real time for an ad placement on certain mobile application of a publisher within the DSP’s network. The DSP determines on which publisher’s ad placement to bid on based on the ad criteria. Once the Advertiser has won the auction, the winning ad is delivered to the mobile application user.
AdColony Inc. or its subsidiaries	DSP	The DSP enables the Advertiser to buy ad inventory through a programmatic ad exchange. Once the Advertiser uploads its Ad campaign creatives, the DSP uses the ad criteria to place a competitive bid in real time for an ad placement on certain mobile application of a publisher within the DSP’s network. The DSP determines on which publisher’s ad placement to bid on based on the ad criteria. Once the Advertiser has won the auction, the winning ad is delivered to the mobile application user.