CPRA DT Services Description

DT Entity	Service	Description of the Service
Fyber Monetization Ltd.	Fyber Marketplace	Programmatic ad exchange (based on open RTB protocol). The Service may include account management services, optimization, fraud detection, campaign management and optimization.
Fyber GmbH (supply) / Fyber Media GmbH (demand)	Offer Wall Edge	The Offer Wall enables the Advertiser to run its Ad campaign within mobile applications of Fyber’s managed Publishers. Once opted-in by the user, the Offer Wall is an in-app service that incentivizes the user to further engage with the app’s game. Each offer on the Offer Wall presents an ad that the user can choose to engage with. Publishers control the type, content, and genre of the offers that appear in their app. Once the user clicks on the offer, the user is directed to a landing page (e.g., advertiser’s website, or mobile applications store) to complete a certain action that will reward the user with a certain in-app currency. Once the action is completed by the user, Fyber pays the Publisher, and bills the Advertiser as agreed in the IO.
Fyber Monetization Ltd.	Fyber Fairbid	Mediation. The use of technology to maximize the ad monetization of app publishers by increasing their display ad fill rates and eCPM rates. Ad mediation and mediation platforms search ad networks for the best inventory for publishers and subsequently send ad requests to increase fill rates.
Digital Turbine Media, Inc.	SingleTap Monetization	SingleTap provides a seamless, one-tap installation of mobile applications from a call-to-action, such as an ad banner, button, hyperlink, etc. When a mobile application user initiates a link in an ad, the mobile application begins to download and install from Digital Turbine’s servers, without removing the user from the current experience he/she is on.
Digital Turbine Media, Inc.	Dynamic Installs (Preloads) and Wizard	Preloads allows the Advertiser to have its mobile application directly installed onto new mobile devices at the time of activation and set-up. Mobile applications downloaded through Preloads can be installed on the device in a silent manner either without device’s user interaction, or with user interaction through the Digital Turbine wizard feature.
Digital Turbine Media, Inc.	Notifications	Notifications enable Advertisers to drive increased ad campaign success by reaching users through promotional notifications. These notifications encourage users to download a mobile application not installed on the device or open an already installed application.
AdColony Inc. or its subsidiaries	Brand Performance Campaigns / Brand Programmatic Campaigns	Running performance-based ad campaigns for brand advertisers and agencies via Private Marketplace (PMP). PMP deals are invitation-only real-time bidding auctions.
AdColony Inc. or its subsidiaries	AdColony Ad Exchange (ACE)	Programmatic ad exchange (based on open RTB protocol). The Service may include account management services, optimization, fraud detection, campaign management and optimization.
Traipodi Ltd. (“Appreciate”)	DSP	The DSP enables the Advertiser to buy ad inventory through a programmatic ad exchange. Once the Advertiser uploads its Ad campaign creatives, the DSP uses the ad criteria to place a competitive bid in real time for ad placement within the DSP’s network.
AdColony Inc. or its subsidiaries	DSP	The DSP enables the Advertiser to buy ad inventory through a programmatic ad exchange. Once the Advertiser uploads its Ad campaign creatives, the DSP uses the ad criteria to place a competitive bid in real time for ad placement within the DSP’s network.