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Mobile Gaming Incrementality

New behavioral tracking study shows massive untapped potential

Digital Turbine and Qrious Insights' latest report followed 15,000 U.S. consumers for the first six months of 2024 using a research app installed on consumers’ mobile devices to track their second-by-second use of social media apps, mobile gaming apps, and their actual exposure to brand ads placed by brands within social media.

The results show that while social platforms boast vast audiences, they miss a significant number of users that could be reached elsewhere…

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