User Acquisition

Anatomy of App Discovery Part 3: All App Categories "Days to 25" Metric, Ranked

May 18, 2021

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Anatomy of App Discovery Part 2: The Days to 25 Metric and “Fast Discovered” Apps

April 30, 2021

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Anatomy of App Discovery Part 1: The Evolution of “Lean-Back” Discovery

April 15, 2021

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Now is the Time to Leverage Web Traffic for App UA

April 13, 2021

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Success Story: 1945 Air Force & User Acquisition

March 18, 2021

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Here’s why Virtual Currency Sales should be a core part of your Offer Wall Strategy

February 9, 2021

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Gamers and Preloads: A Tasty Combination

January 8, 2021

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New Case Study – User Acquisition with Faladdin & Adjust

December 17, 2020

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What You Need to Know About UA Campaigns for iOS 14

December 15, 2020

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Engineering Blog

The BRAG Blog: Food & Drink Apps

May 17, 2022

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One Shining MicroMoment

March 30, 2022

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Highlights from GDC: Hosted Panel on UA and App Monetization

March 30, 2022

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Mobile Matter Chatter Vol 1: 2021 Holiday Tips For Advertisers

November 23, 2021

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6 Reasons It’s Android Season

November 18, 2021

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Creative Showcase: UIP Sonic the Hedgehog Movie

September 23, 2021

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A New Kind of DSP: You need it, we got it! Part 2 of 3

August 24, 2021

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Klarna Jumps Into In-Game Advertising - AdNews Magazine Feature

August 12, 2021

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5 Things (and 1 Big Secret) About Android Users That All Advertisers Must Know

July 27, 2021

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Success Story: Papaya Gaming - Solitaire Cash & Bubble Cash

July 22, 2021

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3 Things About Discovery-Based Advertising

July 8, 2021

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App Install Marketers Adapt to New Challenges — Survey Results

July 8, 2021

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