User Acquisition

Anatomy of App Discovery Part 4: Rethinking Your App Discovery Investment

June 14, 2021

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The Power of The Preload

May 24, 2021

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Anatomy of App Discovery Part 3: All App Categories "Days to 25" Metric, Ranked

May 18, 2021

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Anatomy of App Discovery Part 2: The Days to 25 Metric and “Fast Discovered” Apps

April 30, 2021

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Anatomy of App Discovery Part 1: The Evolution of “Lean-Back” Discovery

April 15, 2021

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Now is the Time to Leverage Web Traffic for App UA

April 13, 2021

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Success Story: 1945 Air Force & User Acquisition

March 18, 2021

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Here’s why Virtual Currency Sales should be a core part of your Offer Wall Strategy

February 9, 2021

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Gamers and Preloads: A Tasty Combination

January 8, 2021

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Engineering Blog

5 Alternative App Realities That Will Help Build an ALL-ternative App Future

October 30, 2024

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How the Google vs. Epic Ruling Paves the Way for a Better Future

October 10, 2024

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Tap, Install, Done: SingleTap is Now Available on Offer Wall

August 22, 2024

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Help Unlock the Alternative Future

March 18, 2024

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Well-Rounded UA Portfolios: How to Ensure Long-Term Success

November 7, 2023

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4 Reasons Discovery UA Can Alter the Streaming Wars for Amazon and Others

December 7, 2022

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UA Marketers Adapt to Apple’s Privacy Changes - Survey Results

August 30, 2022

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The BRAG Blog: How Netflix Can Win The Streaming Wars Despite Low Install Intent

June 29, 2022

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A New Kind of DSP: A Better Ad Experience For Consumers… and Everyone

June 21, 2022

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The Basics of the Latest Version of Apple's SKAdNetwork

June 16, 2022

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The BRAG Blog: Music Apps That Can Blow Their Own Horn

June 9, 2022

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The BRAG Blog: Start Spreading the News (Apps)

June 7, 2022

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