User Acquisition

The Basics of the Latest Version of Apple's SKAdNetwork

June 16, 2022

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The BRAG Blog: Music Apps That Can Blow Their Own Horn

June 9, 2022

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The BRAG Blog: Start Spreading the News (Apps)

June 7, 2022

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The BRAG Blog: Product Innovation & Fitness App Growth

June 1, 2022

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The BRAG Blog: How Shopping Apps Keep Up With Amazon

May 24, 2022

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The BRAG Blog: Food & Drink Apps

May 17, 2022

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One Shining MicroMoment

March 30, 2022

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Highlights from GDC: Hosted Panel on UA and App Monetization

March 30, 2022

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Mobile Matter Chatter Vol 1: 2021 Holiday Tips For Advertisers

November 23, 2021

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Engineering Blog

3 Things About Discovery-Based Advertising

July 8, 2021

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App Install Marketers Adapt to New Challenges — Survey Results

July 8, 2021

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Creative Showcase: Bear Brand

June 24, 2021

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Anatomy of App Discovery Part 4: Rethinking Your App Discovery Investment

June 14, 2021

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The Power of The Preload

May 24, 2021

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Anatomy of App Discovery Part 3: All App Categories "Days to 25" Metric, Ranked

May 18, 2021

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Anatomy of App Discovery Part 2: The Days to 25 Metric and “Fast Discovered” Apps

April 30, 2021

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Anatomy of App Discovery Part 1: The Evolution of “Lean-Back” Discovery

April 15, 2021

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Now is the Time to Leverage Web Traffic for App UA

April 13, 2021

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Success Story: 1945 Air Force & User Acquisition

March 18, 2021

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Here’s why Virtual Currency Sales should be a core part of your Offer Wall Strategy

February 9, 2021

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Gamers and Preloads: A Tasty Combination

January 8, 2021

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