Mobile Marketing

Why Daily Active Users (DAU) Is So Important For App Developers

November 22, 2017

Battle of the Sexes: App Use Differences Between Men and Women

October 26, 2017

App Developers: Are You Using All of the Best Advertising Channels Available to You?

October 17, 2017

Hit All The Best Advertising Channels Through Mobile Ads

October 13, 2017

Mobile Takes Over Back to School Shopping

September 28, 2017

Native Advertising – A Brief History & How it Found a New Home on Mobile

September 22, 2017

Case Study: Successful App Genres in India

September 13, 2017

A Regional Perspective on the Global Mobile Market

September 6, 2017

5 Steps to a Successful App Strategy for Latin America

August 22, 2017

Engineering Blog

The Offensive Playbook for Advertisers

February 1, 2023

2023: The Year of Attention

January 19, 2023

Exploring Mobile App Habits: The Hidden Leisure-Time Opportunity

December 21, 2022

Exploring Mobile App Habits: Why Brand Matters

December 15, 2022

The World Cup is Here: Four Ways To Score Your Brand Goal!

November 17, 2022

Do I Have Your Attention? Here’s The Mobile Metric That Matters.

August 31, 2022

UA Marketers Adapt to Apple’s Privacy Changes - Survey Results

August 30, 2022

3 Things About the Power of the Preload in Brazil

March 15, 2022

3 Crazy Things About that Coinbase Super Bowl Ad

February 22, 2022

Work Hard. Play Hard. Here are the Games We Love

February 14, 2022

What’s Next for Mobile Gaming in 2022

January 11, 2022

Twas The Night Before the Holiday Season

November 10, 2021