How Rappi became the Super App of Millions of New Users in LATAM
Discover the successful Dynamic Install campaign that led to their UA growth
Company Overview
Rappi is a Colombian unicorn boasting growth rates of 30% month over month. Their name comes from the Spanish word for fast and they are the leading on-demand delivery app in Latin America. This full service app works like a digital personal assistant and connects users to a wide variety of consumer goods including food delivery, groceries, clothes, and more.
The Challenge
Delivery apps are competing for more than 236 million potential users in the Latin American market. What sets Rappi apart is its broad range of products and services. Rappi’s challenge to Digital Turbine was how to efficiently and effectively get its app in the hands of a broad array of smartphone users across the region.
The Solution
Rappi initiated a dynamic install campaign with Digital Turbine to preload their app on smartphone devices in select target markets. DT’s scale and ability to reach more than 2.5 million users monthly in Latin America was instrumental in reaching a broad set of new users.
The Results
The Dynamic Install campaign saw over a 25% increase in LTV and a 30% increase in ROAS. With these results, Rappi expanded their budget 80X and continued to significantly exceed their KPI goals. The campaign continues to progress as new devices and geos are being added to assist Rappi on its journey to becoming Latin America’s Personal Assistant.
