Identify Your Target Audience: The whole goal of advertising is to get the right message in front of the right person at the right time. That's no secret, but that doesn't mean it's simple. This holiday season, analyze your existing customers - then try finding other people who look just like them. Identifying people who look and behave similar to your highest value customers will help you target your ads to those audiences. Additionally, try layering more complex targeting into your campaign like demographic data or location information for even greater engagement.
Design Eye-Catching Creative: Now that you know who you're targeting, make sure you get their attention with engaging ad creative. From ad formats to the graphics themselves, think about where your ads are going to be placed and what you're trying to drive users to do. Holiday-themed creative often performs well, so if it's relevant to your brand, give it a try and get your users in the holiday spirit! You can also offer deals related to the holiday season for days like Black Friday or Cyber Monday. Creating a sense of urgency for users to interact with your ads will increase their engagement.
Measure Your Performance: Finally, track and measure your ad performance to ensure you're getting the most out of your ad spend. Measuring how users are interacting with your ads will not only help optimize for the user behavior you're trying to drive, but it will also help you optimize your ad placement with your partners. Whether you're interested in views, clicks, or installs, tracking your conversions is critical to calculating your ROI.
The next couple of months are always busy for mobile marketers. From pre-holiday shopping to playing with their shiny new devices that they receive as gifts, everyone is reaching for their mobile device. By following these three tips, you'll be sure to give your revenue a boost this holiday season.
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