PocketFM Boosts Incremental Revenue by 15% with DT Offer Wall in Rewarded Ads Stack

Company Overview

Pocket FM is a leading audio series platform, pioneering immersive audio entertainment for over 130 million listeners worldwide. With a diverse library of 2,000+ stories across genres like Romance, Horror, Thriller, Drama, and Fantasy, Pocket FM ensures every user finds content they love.

Goal

Pocket FM is committed to letting users engage with the app on their own terms. To diversify monetization and stay true to maintaining a seamless user experience, the team sought a solution that would give non-paying users more flexibility to access content without payment - while finding an alternative way to monetize non-paying users.

Already monetizing through another offerwall, Pocket FM turned to DT Offer Wall to explore new revenue opportunities and drive deeper engagement with its unique rewarded mechanics that put the user experience first. The objective was to boost overall revenue and test whether a dual offerwall setup could create additional value without disrupting the user journey.

The Strategy

Initially, Pocket FM introduced DT Offer Wall to 20% of its Android users, allowing a gradual rollout in a controlled A/B testing environment. This approach enabled the team to measure performance alongside the existing rewarding mechanics while ensuring users maintain the freedom to engage with the offerwall of their choice.

The DT team optimized Offer Wall monetization by delivering a steady stream of high-quality global demand worldwide, effectively monetizing high-value markets like the US and UK, as well as Pocket FM’s key regions such as India and SEA countries.

Thanks to DT Offer Wall’s diverse demand partners and user-friendly experience, Pocket FM saw an incremental 15% revenue flow while achieving stronger eCPMs with DT, peaking at $1.27K in the US market.

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