Unwrap Holiday Success with Mobile Game Advertising

The holidays may feel like they're a sleigh ride away, but the countdown has already begun for advertisers. As brands roll out their festive campaigns, the competition for shopper attention is fierce. To win the holiday ad game, you need to know where your audience is hanging out—and these days, they’re unwrapping new levels in mobile games. Here’s what you need to know to get ahead this season.

Gift Shoppers with Rewards

It’s a Wonderful Life for shoppers, with 60% playing mobile games while they watch TV. With attention often shifting to their smartphones— rewarded video ads are a perfect opportunity to keep them locked in. With 77% of mobile gamers choosing to watch ads to earn in-game rewards, exclusive deals or in-game bonuses can hook their attention and drive those crucial holiday conversions.

Ring in Brand Loyalty

Mobile games aren’t just for fun—they’re gateways to brand discovery and long-term loyalty. Mobile gamers are 8% more likely to discover new brands through in-game ads and 21% more likely to buy from brands they’ve seen advertised than the general population. This gives your brand plenty of chances to sneak into their shopping carts and under the tree.

Stuff Stockings with Big-Ticket Purchases

Mobile gamers aren’t just clicking around for fun—they're holiday power shoppers. They’re 12% more likely to buy electronics and 13% more likely to snag a new car than your average social media user. They’re also more likely to splurge on home goods (9%) and book travel (2%), making them prime targets for big-ticket holiday purchases.

Don't miss out on the opportunity to reach high-value shoppers through mobile gaming. By aligning your strategy with gamer behaviors, you can unwrap more conversions, boost brand loyalty, and stuff your Q4 with sales cheer that lasts well into the new year!

Looking for more insights? Download these one-sheeters to learn more about Holiday shoppers on mobile!

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