If you are serious about gaming, you'llknow that everyday devices are just not up to scratch when it comes to thelatest gaming releases. Gaming PCs are the Formula 1 race cars of the computerworld, souped-up to ensure maximum efficiency and ultra-fast gameplay. So whena gamer goes mobile, they're not going accept just any old smartphone to gettheir game on.
Enter the Razer Cortex Mobile Platform – delivering an enhanced mobile gamingenvironment designed by gamers for gamers.
The#1 Lifestyle Brand for Gamers
Razer is the #1 lifestyle brand for gamers.
The Razer brand incorporates laptops,mobile devices, software, and a wide range of accessories all designed andoptimized with the specific needs of the gamer in mind.
Gaming is a serious business. If you wantto know just how serious Razer is about gaming, you just need to look at thefigures.
93% of Razer peripheral owners play mobilegames compared to just 59% of the general online population. Of these Razermobile gamers, 59% spend money on games compared to just 26% of mobile gamersusing other devices.
If you are in the business of marketinggaming apps, Razer’s Cortex Mobile Platform should be on your radar.
Whatis the Razer Cortex Mobile Platform
The Razer Cortex Mobile Platform is aone-stop Android games client, designed to enhance the mobile gamingexperience. The platform recommends new apps, organizes the games alreadyinstalled on your phone, launching them quickly, and optimizing settings acrossgame titles.
The Cortex Mobile Platform also rewardsgamers for playing games with loyalty points called Razer Silver, which can beexchanged for gamer gear and accessories.
DigitalTurbine and Razer Play Together
Digital Turbine and Razer have recently announced a partnership designed to make it easier for app developers to put their games in the hands of serious gamers.
The partnership enables Digital Turbine tocurate app recommendations to users of Razer Cortex Mobile-enabled smartphones.
Speaking to journalists about the partnership, Quyen Quach, Senior Director for Mobile Software at Razer, said: “Digital Turbine's platform provides an uninterrupted, and frictionless way for our end users to discover new apps. Mobile gamers are seeking the best way to manage and discover high-performance mobile games and that's why Razer Cortex Mobile is focused on a curated gamer experience.
“We have created a unique ecosystem geared towards demandinggamers. We are dedicated to providing our users with the best experience onhigh-quality devices that offer the latest app titles, so our customers stay onthe cutting edge. Through this partnership, we can expand app distributioncapabilities to serve the breadth of needs of our customers.”
AnAffluent, Ad-Friendly Audience
The gaming community does not just provide adesirable target audience for games developers. High-end gamers, like thoseplating on Razer powered devices are affluent and brand loyal — making theenvironment very attractive to a wide range of advertisers.
Matt Tubergen, EVP of Digital Turbine Media,said: “We are excited to partner with Razer to power curated apprecommendations to users of Razer Cortex Mobile-enabled smartphones. Razer is aleader in delivering high-end devices that are specially designed for thisunique audience. This monetization-friendly mobile gaming segment continues togrow double digits around the world, strategically expanding the markets weserve to a more diverse global market footprint.”
A GlobalMarket
To learn more about reaching gamers on theRazerCortexMobile Platform across multiple international markets (including the US, UK, Singapore,Taiwan, Indonesia, Thailand, Philippines, and Hong Kong) contact us today tospeak to one of our gaming app marketing experts.
